Wonilbio, a Korean company specializing in the development and manufacturing of herbal and natural cosmetics, has announced its participation in Cosmoprof Asia Hong Kong 2025, taking place from November 12 to 14.
Cosmoprof Asia Hong Kong is recognized as the leading B2B beauty trade fair in the Asia-Pacific region. With over 2,562 companies from 47 countries and approximately 60,000 visitors from 119 nations expected to attend, the event serves as a key platform for global beauty brands to showcase innovation and connect with international buyers.
At this year’s event, Wonilbio will unveil its new premium wellness bath brand, Over the Wenzday, for the first time. Building on its success in Korea's powder gel bath market—where it led the trend in previous years—Wonilbio is now launching its own in-house brand to enhance competitiveness and brand identity in global markets.
“Over the Wenzday blends the wisdom of traditional Korean herbs with modern spa science, offering a new relaxation routine to help consumers reset amidst their busy lives,” said a company spokesperson. The brand is particularly noteworthy for being developed based on 17 years of clinical experience by the company’s CEO, who is also a licensed Korean medicine doctor and Ph.D.
Wonilbio will also showcase a diverse lineup of bath products at the event, including:
Emerald Sparkling Day: a mineral based effervesent bath product
Foot Relaxing Day: a slushy-type foot spa gel for active customers
Foot Healing Day: a slushy-type foot spa gel for everyday fatigue relief
Jelly Blossom Day: a jelly-type bath product that transforms water into a gel-like texture
Visitors can experience the products firsthand at Wonilbio’s booth, located in Hall 1E, Stand N6D. The booth will also feature a dedicated business consultation zone for potential partners and distributors.
“As Cosmoprof Asia Hong Kong is a crucial gateway to the global market, we look forward to leveraging this opportunity to increase brand visibility and forge meaningful international partnerships,” a Wonilbio representative added.
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